Sense of Security
The presence of a security guard at a business can provide peace of mind and a sense of security to the business owner, employees and customers. Employees that work in high-risk areas are more productive and easier to retain when they do not have to worry about personal safety. It also lets customers know that you are concerned about their safety and willing to take steps to insure it. This may be particularly important for businesses that deal in very high-end merchandise or are located in high-crime areas.
Simply having a security guard present is a great deterrent to crime. Thieves will think twice about targeting a business that has uniformed protection. Professional guards are trained to look for suspicious activity on the spot. They can assess a situation and react to security breaches. A guard is a greater visual deterrent than just camera surveillance or a standard security system. It sends a message to potential criminals that you are serious about
the security of your business.
Security guards can also be customer service ambassadors. A guard may man a front desk or act as a sentry to control access to an area. This can mean that there is a substantial amount of interaction with customers and clients. Guards may be able to help direct people to find products and get to the right location in a business. Guard can also be available as escorts for customers and employees to get to their cars after dark. Hiring personable and capable guards lets you communicate that your business is secure and customer-oriented.